WE NEED TO START TELLING FOLK WHAT WE'LL BE FIGHTING FOR IN 2015

Published in the New Statesman on 14 Feb.

I’m feeling a little unloved. Many regular commentators on my posts here at The Staggers will be completely unsurprised by this revelation and will no doubt be having a quick snigger at my expense, but let me clarify what I mean. Because it’s not just me. The Lib Dems as a party seem to have dropped off the news media’s radar altogether.

The floods seem to be hung on the Tories, with special guest appearances by ex-Labour ministers, while UKIP keep their hand in by pinning the blame for the whole thing on the advent of gay marriage. Nary a mention of the Lib Dems. The news that the Scots may have to look elsewhere for their currency if they vote for independence also seems to be owned by a combination of George Osborne and Alistair Darling.

The good folk of Wythenshawe and Sale East may have doomed us to our eighth lost deposit in 15 by-elections (sooner or later someone in HQ is going to start noticing that trend and maybe worry about it a bit) but we still came fourth – not quite bad enough to make us interesting and certainly not enough to stop UKIP being the main story (although there seems a bit of a debate about whether coming second in a by-election once again is a good or bad result for them).

Even The Staggers seems to have forgotten us, with just two of the last 30 stories from the UK’s foremost political publication focusing on one of the two parties in government (no doubt my editor is thinking 'yes, well, if you pulled your finger out a bit more...'  but you get my drift).

So why is this? After all, it’s almost making me hanker after the days when a good non-sex scandal meant we dominated the front pages. Well, can I suggest it may be something to do with the differentiation strategy – you know, the one where whenever the Tories do something, almost anything, we give a sharp intake of breath and say "I don’t think that seems terribly sensible."

Don’t get me wrong, I like it when we do that. But the press are only going to write "another coalition row" so many times before they get bored with it. And I think that time has come. So we need to start following up that sharp intake of breath with an alternative plan, an explanation of what we would rather do instead. And when we do – for example, the raising of the tax threshold – then suddenly the headlines start appearing once again.

It may be chucking it down outside, but Spring Conference is just around the corner, and I hope some of the manifesto raw meat is going to presented and debated. It’s time we started telling people a little more of what we’ll be fighting for in 2015 – both in the election, and, if needs be, in the coalition negotiations.