Lots of talk this morning (and here's another reference) about Caroline Lucas' quote (in reference to the 'why support AV when you really want PR') as 'Do not let the best be the enemy of the good'.
Which is a good sentiment.
However, in Adland we have the opposite sentiment when describing creative work - never forget, good is the enemy of great'.
I guess this demonstrates perhaps, that politics is a slightly more pragmatic enterprise than advertising...who'd have thought it....
ah, well, always happy to respond to requests! I shall ponder over easter and expand next week....
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