Hats off to Boden for promoting such a positive view of Disability

I hope this doesn't come off as trite. But I think its a marvellous thing that Boden have not only used a model with a disability in their new advertising campaign, but that they have done so in such a positive way, and without even referencing it or (as far as I can tell) using that story to promote themselves. Indeed the shot is done in such a beautiful way I suspect most will not even register it as an issue.

 

I hope they get all the kudos they deserve.